On the eve of the GRREAt ceremony, an international conference on retail real estate and retail will be held in the Russian capital. Speakers from all over the world will talk about new technologies for managing shopping centers and practices for a sharp increase of object profitability in a limited time. Another two sessions will be devoted to new retail concepts in shopping centers and consumer trends.

Here are just a few of the conference topics.

* How our product transforms and customers change

* How the concept of “retail” has expanded beyond the borders of trade in the USA, Great Britain and Western Europe – and why it is applicable in other countries

* How shopping center positioning is changing

* Revision of the business model: wider than square meters

* Shopping center as a media with an audience

The working languages of the conference are English and Russian; simultaneous translation will be provided upon request.

For participation, email vloshakov@grre.at or call +7 916 628 994