FEBRUARY, 19, 2021
Global Retail Real Estate Awards (GRREAt) is an annual international professional award granted for achievements in retail real estate and retail. It has been awarded since 2019 by the Organising Committee of the Award as decided by a Panel of Judges consisting of industry professionals.
The nominees are companies, their presented retail property items, technologies and creative concepts. The Award is given out during a grand ceremony which place and time are appointed annually.
Any retail real estate or retail company can apply. The application is free. Applicants can present their own companies or projects or their partner’s projects providing they have also participated. The application forms must comply with the criteria of the selected nominations.
In 2020, the applicants of the Award are projects from Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Uzbekistan, Ukraine.
SHOPPING CENTRE OF THE YEAR
THE NEW SMALL SHOPPING CENTER
Retail properties with a leasable area of 2,000 to 20,000 sq.m. Put into operation no earlier than January 1, 2019.
THE NEW MEDIUM SHOPPING CENTER
Retail properties with a leasable area of 20,000 to 50,000 square meters that were put into operation no earlier than January 1, 2019.
THE NEW BIG SHOPPING CENTER
Retail properties with a leasable area of over 50,000 sq.m , put into operation no earlier than January 1, 2019.
THE BEST MANAGEMENT OF A SHOPPING CENTRE
Companies operating retail property with a leasable area of 10,000 square meters or more, showing successful results in 2019-2020.
THE BEST RECONCEPTION OF A SHOPPING CENTER
Retail properties that have undergone re-conception and have shown successful results in 2019-2020.
MARKETING OF SHOPPING CENTRES
THE BEST ADVERTISING CAMPAIGN OF THE SHOPPING CENTER
Advertising campaigns for retail properties held no earlier than January 1, 2019.
THE BEST SMM CAMPAIGN
Retail property web pages and marketing campaigns carried out on social networks no earlier than January 1, 2019.
THE BEST MARKETING EVENT IN A SHOPPING CENTER
Marketing events held at a retail property no earlier than January 1, 2019.
INNOVATIONS IN SHOPPING CENTRES
THE BEST CUSTOMER SERVICE
Services used to facilitate shopping and leisure at a retail property launched no earlier than January 1, 2019.
THE BEST TENANT SERVICE
Services used to facilitate work with tenants and landlords launched not earlier than January 1, 2019.
THE BEST PROPERTY MANAGEMENT TECHNOLOGY
Services that facilitate the management of real estate installed no earlier than January 1, 2019.
THE BEST GREEN TECHNOLOGY
Companies that use green technologies in everyday work to improve the environmental situation, saving resources and sustainable development.
THE BEST SPECIALIZED SHOPPING CENTER
A retail property with rental floorspace of at least 10000 sq. m. which is rented by at least 70% of tenants of the same consumer market share.
THE BEST OBJECT OF URBAN INFRASTRUCTURE
Urban infrastructure objects having retail section on their territory or at least 10 stationary points with a retail component.
THE BEST FOODHALL / FOODCOURT IN A SHOPPING CENTER
Retail property objects that have opened (for the first time or after reconception) a foodhall or foodcourt on their territory no later than January 1, 2019.
RETAILER OF THE YEAR
THE BEST NEW RETAILER CONCEPT FOR SHOPPING CENTER
Retail chains that developed or adapted a new concept for a shopping center and opened at least one point in this format no earlier than January 1, 2019.
THE BEST ENTERTAINMENT CONCEPT
Companies operating in the entertainment segment, which have developed or adapted a concept for a shopping center and opened at least one point in this format no earlier than January 1, 2019.
THE BEST NEW / ENTERING A NATIONAL MARKET RETAILER
Retail chains opened their first shop in participating country no earlier than January 1, 2019.
THE BEST OMNI-CHANNEL FORMAT
Retail chains with proven sales growth due to synergy of offline and online sales channels in 2019-2020.
THE BEST LOYALTY PROGRAM
Retail chains that have developed and launched new/updated loyalty programs for customers no earlier than January 1, 2019.
THE BEST ADVERTISING CAMPAIGN OF THE RETAILER
Advertising campaigns for retailers held no earlier than January 1, 2019
THE BEST MARKETING EVENT OF THE RETAILER
Marketing events held by retailers no earlier than January 1, 2019.
THE BEST BRAND EXPANSION
Retailes that have increased their presence in the participating countries in 2019-2020.
BROKERAGE AND CONSULTING
THE DEAL OF THE YEAR
Companies signed contracts of sale or rent of a retail property no earlier than January 1, 2019.
THE BEST TENANT REPRESENTATION
Brokers and consultants who successfully represented the interests of retail chains at commercial real estate objects in the participating countries in 2019-2020.
BRANDS’STORIES OUTLET (Ekaterinburg)
If you want to participate as a nominee or guest of the ceremony, please fill out and send us the form below and you will be contacted as soon as possible
Global Retail Real Estate CONFERENCE 18 February 2021